She worked for years at prestigious architecture and design Milanese firms till, she decided to change course and follow her dreams and do what she had always wanted to. In 2015, Carola combined her know-how and passion for interiors and hospitality by renovating her family's trulli in the green hills of Ostuni in Apulia into a charming retreat for discerning travelers.
From this place of the heart, Trulli La Pietraia, the tale of Carola fra i Trulli began, in a whimsical mix of sense of style, fragrances and design.
According to a synesthetic approach, the brand combines the senses of sight and smell, giving a tangible appearance, through shape and color, to the intangibility of perfume and emotions.
The brand places a strong focus on sustainable choices such as thoughtful design, honest materials and a conscious approach to minimize the impact on the environment by promoting a qualified Italian artisan supply chain.
