Genoa, Italy

Always BiMOR than just your bag

BiMOR is a brand based in Genoa founded by Bianca Morando, a young designer with a degree in communication who, thanks to her father, entrepreneur and owner of a chain of clothing stores, has become increasingly passionate about the world of fashion.

She decided to create her own brand during an experience in New York City where she had the chance to see the world and herself from a different, point of view: "I lived 3 months in a city full of 'someones', but still: I NEVER felt like 'nobody'. Because in New York more than anywhere else I realized that I was ONE out of more than eight billion. That city made me feel unique. Special. A feeling that I will never forget and that I try to convey with BiMOR in all the things we do."

BiMOR goal is to create vibrant bags that provide a sense of uniqueness and independence with charismatic color palettes, innovative silhouettes and experimental textures always delivering exciting products that meet and exceed industry standards.

The Playfinity Collection is an experiment born from the need to create a unique product both in terms of the materials used (resin) and the playful design for an out of the ordinary result. The entire collection is hand crafted in Italy with quality materials and a meticulous attention to the details.