Sara Bevilacqua is an Italo-Argentine fashion designer, university researcher and founder of Azar Studio.
Azar is a slow fashion artisanal brand of leather accessories carefully braided by hand in Barcelona.
After working more than 10 years in the fashion industry, Sara decided to walk a new path, where creative passion and ethics don’t exclude one each other, but grow together instead.
We had a chat with Sara about the future of sustainable fashion, read up too see what it came out.
Hello Sara, thank you for the interview.
When and why have you founded Azar? What pushed you to become responsible for all the creation processes from concept to realization?
I worked for more than 10 years in the fashion industry and this experience helped me realize how alienating it is to work in the “produce to sell” loop, creating new stuff every week, and missing a good part of the development process of those designs you have created. It is depleting and leaves you with a feeling of not contributing to anyone’s wellbeing: you are not entirely happy with what you create, you are not feeling it, nor learning from the process, and you can’t have a personal contact with the final client, so you are not even sure you are making them happy.
So I decided that if I was going to take the bumpy road of having my own brand and that I would have done so following my personal approach. Meaning being responsible for the entire creation, from the idea to the final product.
I founded Azar Studio at the end of 2018. That was the time I quit my former job and started devoting most of my time to this project.
To get the bag looking as it looks today, perfecting the proportions and finding the correct leather quality, took me 6 prototypes, which means months of work. But Tamara was already in my mind, she “existed” already.