Lalam - Rossella Soravia


Lalam Morocco

Berlin, Germany

"I want my audience to remotely experience the exceptional taste and handcraft of the souk. I remain dedicated to learning from these exchanges, so Lalam can be a bridge not only between cultures - but also between mentalities."

Lalam brings Moroccan culture to you.
Indeed, the goal is to make unique pieces from Morocco accessible to a community that welcomes diverse taste whilst also embracing their cultural context.

more about Lalam Morocco

Value in the details

Each Souk store has their own tailors

Most products from moroccan crafts are handmade items, which often use traditional tools that add authenticity and uniqueness to the creations. Moroccan embroidery has seven recognized styles names after the towns where they evolved. Each style has its own lexicon of designs and motifs with its own distinct colors, stiches and techniques.
The tailors of Lalam work with plait stich with details in back, cross and running stitch.

4 products
Asliah Velvet Jacket Green Asliah Velvet Jacket Green
Asliah Velvet Jacket Black Asliah Velvet Jacket Black
Essaourira Velvet Jacket Blue Essaourira Velvet Jacket Blue
Asliah Velvet Jacket Red Asliah Velvet Jacket Red
Lalam MoroccoAsliah Velvet Jacket Red
Sale price€390,00 EUR

You might wonder...

We guarantee you, you will shine wherever you will go with your Lalam. ✨

We love to wear it during the day with baggie jeans and a crop top and just through over our Lalam to spice up a casual look.

Otherwise wear it to a sexy short dress with boots or high heels to make everything look a little more extra but still contain the casual coolness factor.

We believe Lalam can be worn with everything.

All Lalam's pieces are best dry cleaned, though if needed we would suggest you wash them by hand.

- Soak your product for ten minutes in cold water using a detergent for delicate clothes or shampoo.
- Squeeze out the excess water, but do not rub or wring.
- Hang in the shade to dry and steam gently.

In case you own a Lalam velvet coat, steaming is your best friend.
It is not only brilliant in removing stains; it is also useful in reducing fabric compression.
If you have a steamer at home, you can steam out the cloth's creases. Otherwise, you can use the steam setting on your iron to do this treatment. Remember to use the low heat setting to prevent damaging your velvet fabric. Also, moving in the opposite directions of the pile releases the wrinkles.

The symboles embroidered on the Jackets stem from the old Moroccan Berber (inhabitants of North Africa); they've used the same embroidery symbols for the past 100 years.
The Berber symbols, designs, motifs and tattoos originated from pre- islamic beliefs influenced later by islamic geometric patterns and ornamentations.

⚓️ The once embroidered on the jackets are a mix of various symbols. Part of it reminds of an anchor which expresses:
- solidity
- continuity
- faithfulness
- balance
- lucidity

As close as it gets ☺️
Transparency is actually the keyword!
We speak to the makers and artists behind each jacket almost everyday and interact with their daily Medina life on every level.
We follow them through the entire design, production and shipping process and make sure that each jacket carries its extra part of Morocco's culture in it.
We appreciate and love their families and their stores and we assure them a fair pay.


An ever growing community

Artisans, designers and creative minds are the protagonists! Do you want to join this amazing community? Reach out to us!