Milan, Italy

Endelea is an ethical fashion brand founded in Milan in 2018 to create clothes and accessories in African wax fabrics designed in Italy.

Endelea is the Swahili for "to move forward, to continue without giving up". Behind the brand there is a group of dreamers guided by passion and courage who believe in creativity, connections and empowerment. Endelea represents an ethical alternative in today’s fashion world.

 Bold is a way of life.

Discover more about Endelea

The uniqueness of artisanal products is found in their story - discover it!

Africa-inspired techniques

Fabrics and techniques depend on the collection, but they are always Africa-inspired, but instead of just purchasing beautiful fabrics to be sewn elsewhere, we produce in Dar es Salaam, between local markets, production partners and a workshop we created together with Tanzanian tailors and dressmakers.

Stories behind fashion

The research is not easy, but just by walking among so many colors, bright patterns and great knowledge about traditional techniques, we feel excited and inspired. Wax, Kikoi, Shuka,.. every materials has its own precious story, that we want to narrate through fashion design.

Knowledge and work

We believe that the key to change is knowledge and work: we reinvest part of our revenues in on-site training activities and in sponsoring collaborations between Italian and Tanzanian universities.
Our mission is to create a positive impact in fashion, to foster networks with different African countries, creating value for both customers and the communities along the supply chain.

You might wonder...

How do I take care of Wax textiles? Do the color fade with time?

Wax fabrics are made of 100% cotton. The bright shades are due to a layer of wax applied to the fabric, which is also the reason for the initial stiffness that will gradually soften up after each wash.
Colors will not fade, but we suggest hand washing or machine-wash at 30° C.
Make sure to wash your Endelea separate from white or light laundry.
You can tumble dry (but we prefer air and sun) and iron at medium heat – even if it's not necessary. Do not bleach or dry clean.

How is Endelea an ethical fashion brand?

Endelea represents an ethical alternative in today’s fashion world. It is indeed a benefit corporation, operating in a sustainable and transparent way towards people and environment. They adheres to Fashion Revolution.
3% of Endelea’s gross annual revenue is allocated to social impact projects in Tanzania: from collaborations with schools, sponsorship of scholarships, and free workshops held by Italian teachers.
If you want to dig deeper you can look for Endelea Sustainability Report. Available for download on their website.