Bologna, Italy

They are just stories you wear.

Michela Trento, a graduate in DAMS (Disciplines of Arts, Music, and Entertainment), embarked on her career in the field of communication at an advertising agency, honing her skills in creativity and marketing strategy. Through this experience, she developed a deep understanding of the fashion and luxury industry.

Subsequently, she expanded her professional portfolio by working for renowned fashion brands, actively collaborating with creative and marketing teams. During this period, she deepened her passion for the fashion industry, refining her eye for design and style.

In 2020, Michela crowned her career path by founding her jewelry brand, 12pm. Driven by the desire to create a unique perspective in the fashion landscape, she brought to life a collection of jewelry that harmoniously blends past and present. With a keen attention to detail and a fervent passion for Italian craftsmanship, she creates unique pieces that reflect the essence of ancient Greek mythology and seamlessly integrate with contemporary aesthetics.

The inspiration for the creation of 12pm originates from a captivating story, masterfully illustrated in her comics and brought to reality. In a universe steeped in magic and mystery, unfolds the story of Amina and Karbo, condemned by a curse to wander between distant worlds and dimensions, with the chance to reunite only once a year, for a mere 12 hours, at the magical touch of 12pm. This encounter inspires creations that defy time and space, bridging the gap between reality and imagination, giving life to the timeless jewelry of 12pm.

With 12pm, Michela creates jewelry that not only adorns the body but also narrates a story of beauty and enchantment. Through her work with 12pm, Michela continues to revolutionize the world of jewelry, offering the public a unique and captivating vision of beauty and art. With her commitment to innovation and creativity, she is poised to leave a lasting legacy in the world of luxury jewelry.