CAROLA ALTAMURA
ITALY
An Olfactory Tale
Carola fra i Trulli is a niche Italian emotional brand of home fragrances and décor founded in 2021 by Carola Altamura, a Milanese architect with affective roots in Puglia.
The brand is deeply inspired by clean design, the spontaneity of nature and the ancestral beauty of that magical land at the tip of Italy.
Passionate of nature and art, painter of botanical watercolor, after classical studies Carola graduated from the Milan Polytechnic in urban composition.
She worked for years at prestigious architecture and design Milanese firms till, she decided to change course and follow her dreams and do what she had always wanted to. In 2015, Carola combined her know-how and passion for interiors and hospitality by renovating her family's trulli in the green hills of Ostuni in Apulia into a charming retreat for discerning travelers.
From this place of the heart, Trulli La Pietraia, the tale of Carola fra i Trulli began, in a whimsical mix of sense of style, fragrances and design.
According to a synesthetic approach, the brand combines the senses of sight and smell, giving a tangible appearance, through shape and color, to the intangibility of perfume and emotions.
The brand places a strong focus on sustainable choices such as thoughtful design, honest materials and a conscious approach to minimize the impact on the environment by promoting a qualified Italian artisan supply chain.
more about Carola fra i Trulli
Value in the details
The union between visual and olfactory
Carola's creative process always starts from the union between visual and olfactory: the union between drawing, the study of shape, color and the creation of the perfume.
It is through the union of these two worlds that Carola fra i Trulli's magic Trulli slowly takes shape into a collection of emotional objects.
Honest materials
The Brand is focused the use of honest materials such as ceramic, glass, recycled cardboard for the packaging, soy wax.
A profound sense of wellbeing
The brand pays great attention to details. Inspired by the trullo a whimsical spontaneous architecture surrounded by nature and connected with the stars and its profound sense of wellbeing, all the items flows in a mix of dream and reality. The Nature, its spontaneity and lightness is the greatest inspiration and guide for the brand.
MORE THAN JUST PRODUCTS
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