The real charm comes from choosing an accessory that’s distinctly yours — whether it's vintage, handcrafted, or curated with intent. After all, the appeal of hanging something on your purse isn’t just about joining the craze — it’s sharing a bit of your story. As Anna Wintour once said: "Create your own style… let it be unique for yourself and yet identifiable for others."
So get ready to discover charms with personality! These are our picks for unique and responsible looks!
Crafted charms
In this section, we’ve picked out handcrafted charms made by skilled artisans — these aren’t the kind of pieces you’ll spot in the mass market.
1. Susan Alexandra
Susan Korn, the designer behind Susan Alexandra, didn’t set out to build a fashion empire, but to break the rules (in a good way). Raised in the Midwest and now based in New York City, she started with hand-beaded jewelry and quickly became a cult name in the accessory world. Her charm designs are the purest extension of her philosophy: fun, unapologetic self-expression with a sense of humor. Each charm is handmade in Susan’s NYC studio by a team of local artisans, many of whom are immigrants and women. That adds soul to the object: it’s not mass-produced, it’s crafted with care.
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2. Ina Seifart
The journey began on a train in Germany, where Ina came up with the idea to up‑cycle vintage ties into bracelets — and so the brand was born. Rooted in minimalism and sustainability, Ina builds its world from simple forms and mindful materials. But on a higher note, there's a distinct mix of lightness, fun, and subtle sexuality running through every piece. From wooden bead keychains to playful phone cords, each item is both functional and flirtatious, designed to spark joy.
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3. Poppy lissiman
Poppy Lissiman launched her label in 2008 at just 18–19 years old in Perth. After opening a boutique ("Poppy Lissiman Addition") and initially focusing on whimsical ready-to-wear gowns, she pivoted in 2012–2014 to focus entirely on accessories — bags, eyewear, and charms. Her charms resonate as tiny, wearable art pieces that are joyful, purpose-driven vegan, and always unexpected.
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4. Call It By Your Name
Who said bandanas lost their cool in the 2000s?
Call It By Your Name is a Paris-designed label — founded in 2020 by Colombe Campana — that turns classic paisley bandanas into bold, one-of-a-kind artisan pieces. Think reimagined shirts, totes, and accessories, all stitched with a wink of nostalgia. Their charm collection? Also made from bandanas, of course. But don’t call it just a charm — it’s a little talisman of luck. So choose wisely, the right one might just change your day.
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5. TA-DAAN
It's time to create your own day recipe. What’s your mood today — sweet strawberry, juicy lemon, or feeling like adding a little spice? The TA-DAAN charm collection lets you wear your vibe out loud and maybe even shift it. Each piece is made just for you, crafted to order, and totally unique. No mass production — just one-of-a-kind charms that brighten your look and your mood.
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Off-the-Runway Finds
If your style says luxury, luxury, luxury — these charms are for you. Gathered from some of the most iconic luxury brands, spotted on celebrities, stylists, and the fashion-obsessed, these pieces blend exclusivity with personality.
6. Prada
The brand with a pokerface has always played on contrasts: intellectual but emotional, clean-lined but deeply complex. Its charms are miniature extensions of that tension and toe the line between industrial, delicate and sustainable. Prada Re‑Nylon charms take that duality further. Crafted from regenerated nylon — sourced from ocean plastics and textile waste — they carry the weight of sustainability without ever looking like it.
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7. Coach
Coach — this brand needs no introduction. Their bag charms, inspired by iconic New York moments and landmarks, have become must-have collectibles. Designed with that signature Coach twist — they’re made to be clipped not just to bags, but to whatever you want to make your own.
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8. Anya Hindmarch
Dame Anya Hindmarch launched her brand in London in 1987, and what started with one well-crafted idea has grown into a global name. Today, the label is just as celebrated for its sleek, organisation-obsessed accessories as it is for its bold takes on sustainability and clever design. Yes, the price tags bite — but the pieces are irresistibly cool. From the Carmex coin purse to the unexpectedly Mr Muscle scourer sponge charm, every item walks the line between luxury and tongue-in-cheek brilliance.
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9. Loewe
Before bag charms became the must-have trend, Loewe was already ahead of the game designing some of the most intricate pieces on the market. Under Jonathan Anderson’s direction, the brand embraced a playful spirit. Loewe’s charm collection is a perfect example — think leather elephants, owls, cacti, and dice. Each charm is handcrafted in Spain, often using the same high-quality leathers and techniques found in their main collections.
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10. Bottega Veneta
If you are looking for something mature that speaks for itself, Bottega Veneta’s leather charms hit the mark. No loud logos, no gimmicks. Crafted from tubular leather, finished with a quiet confidence only handwork can give, they carry the same DNA as the brand’s iconic bags.
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